Privacy Policy
Effective date: September 2026
This Privacy Policy explains how ETRAIL CYCLING ADVENTURES LLP, operating as eTrails Mulki (“the Company”, “we”, “us”) collects, uses, stores, and protects your personal information when you use our website, make a booking, or participate in our activities. We are committed to protecting your privacy and handling your data responsibly.
1. Who We Are
The data controller for your personal information is ETRAIL CYCLING ADVENTURES LLP, LLPIN ADB-4787, registered at 2-9E/2, Sapthagiri Apartments, NH-66, Bappanadu Road, Mulki, Dakshina Kannada – 574154, Karnataka, India.
Contact for privacy queries: info@etrails.in | +91 73385 70010
2. What Information We Collect
2.1 Information you provide directly
- Name, date of birth, nationality, and contact details (mobile number and email address)
- Emergency contact details
- Health declaration information as part of the pre-ride waiver process
- Payment information (processed through Razorpay – we do not store card details)
- Communications you send us via email, WhatsApp, or contact forms
- Feedback and reviews you provide after your ride
2.2 Information collected automatically
- Website usage data including pages visited, time spent, and referring URL
- Device and browser information
- IP address and general location data
- Cookies and similar tracking technologies
2.3 Information collected during participation
- Photographs and video footage taken during rides for group photo sharing and promotional purposes
- Ride log data including date, route, and instructor notes
3. Why We Collect Your Information
- Processing and managing your booking — Performance of contract
- Sending booking confirmations via WhatsApp — Performance of contract
- Sending post-ride follow-up messages and group photos — Legitimate interest
- Administering the health declaration and liability waiver — Legal obligation and legitimate interest
- Processing refunds and cancellations — Performance of contract
- Sending promotional communications (with your consent) — Consent
- Improving our website and services — Legitimate interest
- Complying with legal and regulatory obligations — Legal obligation
- Responding to your queries and complaints — Legitimate interest
4. Health Information
Health information collected through our waiver form is sensitive personal data. We collect it solely to assess your fitness to participate in our activity and to ensure your safety. We do not share your health information with any third party except in the case of a medical emergency, where it may be shared with emergency services.
5. Who We Share Your Information With
5.1. Razorpay: For processing online payments securely. Razorpay processes your payment data under their own privacy policy.
5.2. WhatsApp (Meta): For sending booking confirmations and post-ride messages to your mobile number.
5.3. Our website hosting provider: For storing and serving the website and booking data.
5.4. Our accountant and CA: For financial and compliance purposes, under strict confidentiality.
5.5. Law enforcement or regulatory authorities: Where required by law or court order.
5.6. We do not sell, rent, or trade your personal information to any third party for marketing purposes.
6. How Long We Keep Your Information
- Booking records and payment records — 7 years (legal and tax compliance)
- Health declaration and waiver forms — 90 days from date of participation
- Post-ride photos shared with guests — 30 days from date of ride, then deleted unless consent given for promotional use
- Promotional photos used on website/social media — Until you withdraw consent
- Website usage data and cookies — 12 months
- Customer communications (email, WhatsApp) — 2 years from last interaction
7. Your Rights
Depending on your country of residence, you may have the following rights regarding your personal data:
- Right to access: Request a copy of the personal data we hold about you
- Right to correction: Request correction of inaccurate or incomplete data
- Right to deletion: Request deletion of your personal data, subject to legal retention obligations
- Right to withdraw consent: Where processing is based on consent, you may withdraw consent at any time
- Right to object: Object to processing based on legitimate interest
- Right to data portability: Request your data in a portable format (where technically feasible)
To exercise any of these rights, write to us at info@etrails.in with the subject line “Privacy Request”. We will respond within 7 days.
Indian residents: Your rights are governed by the Information Technology Act 2000 and the Digital Personal Data Protection Act 2023 (DPDPA 2023).
Guests from the European Union or United Kingdom: You may also have rights under the General Data Protection Regulation (GDPR) or UK GDPR. We process your data lawfully under the bases described in Section 3.
8. Cookies
8.1. Our website uses cookies and similar technologies to improve user experience, analyse website traffic, and support our booking system.
8.2. Essential cookies: Required for the website and booking system to function. Cannot be disabled.
8.3. Analytics cookies: Help us understand how visitors use the website (e.g. Google Analytics). You may decline these through your browser settings.
8.4. Marketing cookies: Support our paid advertising on Meta and Google. You may decline these through your browser settings or the cookie consent banner on our website.
8.5. By continuing to use our website after seeing our cookie notice, you consent to the use of non-essential cookies.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include secure HTTPS connections, restricted access to booking data, and secure cloud storage on AWS. However, no internet transmission is entirely secure and we cannot guarantee absolute security.
10. Children’s Privacy
Our services are not directed at children under 14. We do not knowingly collect personal data from children under 14 without verifiable parental consent. If a participant is aged 14–17, the waiver must be signed by a parent or guardian whose personal data we also collect for this purpose.
11. Third-Party Links
Our website may contain links to third-party websites including Airbnb Experiences, Thrillophilia, and Paytm Insider. We are not responsible for the privacy practices of these third parties and encourage you to review their privacy policies before sharing your data with them.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be published on our website with the effective date. Where changes are material, we will notify active users via email or WhatsApp.
13. Contact Us
For any queries, concerns, or requests regarding this Privacy Policy or your personal data:
ETRAIL CYCLING ADVENTURES LLP
eTrails Mulki – Coastal eBike Experiences
2-9E/2, Sapthagiri Apartments, NH-66, Bappanadu Road
Mulki, Dakshina Kannada – 574154, Karnataka, India
Email: info@etrails.in | WhatsApp: +91 73385 70010